The Pursuit of Perfection is a collection of stories showcasing people and businesses across all sectors who share Geoff Neal London’s passion and desire for perfection, no matter how unachievable it might seem.

It’s about the businesses and individuals whose lives are dedicated to making what they do perfect. But more powerful than the idea of perfection is the idea of constant pursuit and absolute dedication to the quest.

The Pursuit of Perfection crafts each narrative and brings them together in beautifully illustrated Perfection Stories encompassing technology, arts, tradition, heritage and science. The publication is a high quality 100 page hardback book, printed using innovative techniques on the finest materials, housed in a substantial slip case.